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A personalized URL is a web page or microsite that is tailored to an individual visitor through the use of variable fields and pages that re- linked to a database that contains information about each potential visitor.
Peerless PURL Techniques can help you capture attention, drive online interaction, engage in dialogue and increase sales!
- Enhance direct mail response rates
- Improve campaign measurement
- Drive down cost per lead
- Increase sales activity
A common example of a PURL is a web page with a URL such as www.JoeSmith.mypurl.com in which Joe Smith is the recipient who receives a direct mail or email message that encourages him to visit the web page. Each web address is unique to the recipient, as is the content of the web page.
PURL techniques are similar to those used in variable data printing. Often, the two are used together. The personalized nature of a PURL campaign can create a more direct relationship with a member of a target audience.
If used effectively, the Peerless PURL campaigns report increased levels of response rates as compared to traditional direct-mail and email campaigns.
A PURL campaign allows for a very detailed level of tracking, providing the customer with better information with which to target their members or prospects.
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