Internet Marketing | Web Design Blog

Making Or Breaking Brand Reputation With SEO

It’s obvious that businesses are very concerned with brand reputation. Recently, this concern has heightened further with the immergence of online brand reputation. If ignored, the results could be devastating to businesses or a public figure’s image. In the past couple of years we have seen top news stories centered on poor online reputation management.

Case in point, Rick Santorum the Republican Candidate Nominee that is currently under scrutiny for his reputation management or lack there of. The source of the controversy is Google, the most popular search engine in the world.

Geo-Location Applications and Social Media

Location based applications are the darling of web development and internet marketing. Mobile Applications such as Foursquare, Gowalla, Yelp, MyTown, and Whrrl are receiving the attention of many large businesses.

As smartphones become more of a necessity, the wallets of the smartphone owners have become irresistible to retailers. An application such as Foursquare begins as a game to the user. When they check-in to a location they gain points. When they reach an achievement (such as checking in at a convenience store at 3:00 am) they receive a badge. Besides just a badge, customers receive rewards and discounts for checking into location a certain amount of times. Frequent check-ins can reward the user with the title of “mayor”

A Tale of Two Months

An Internet Marketing Case Study

Due to the highly classified nature of this project, the name of the client has been changed. OK, fine – it’s not really that secret, but we did it anyway.

November 2010. The month of November one year ago seems like a distant memory. Sure, the G-20 summit was held in South Korea, researchers trappedantihydrogen atoms for the first time in human history, and this little website called WikiLeaks released over 100,000 confidential documents; but for Client X, November 2010 is remembered as a month with internet revenue that left much to be desired.

What Martial Arts Taught Me About Business

Adapt. If you find yourself in a situation where your game plan is not working…find a new game plan. As in martial arts, business techniques are constantly evolving. Marketing is a great example. Social Media Marketing has become a staple of most successful businesses, and if you do not adapt to the situation you are giving your competition the edge they need to win. Do not be afraid to roll with the punches, and evolve as a business.

The Bigger Fighter Doesn’t Always Win. It is a common misconception among martial arts spectators that the strongest competitor will triumph over the smaller opponent. This is as untrue in martial arts as it is in business. It is almost always going to be the smarter and more skilled company (or fighter)

Stop Setting Your Business Up For Failure

It seems to me that as more and more businesses become successful with social media marketing, I get asked more and more how truly important it is. My response to this question is simple – look at the results those companies are having, wouldn’t you like your business to get the same? Now, lets be clear on one major misconception about this relatively new form of marketing; you cannot simply sign up for Twitter, blast one tweet, and expect your business to generate additional revenue. These projects take effort, and more than effort they take time. What the successful social media marketers have figured out that has eluded many other companies is that social media is not a stand-alone revenue stream. Here is what you need to know when considering a social marketing campaign: