What exactly is a PURL and how can they be an important part of your marketing strategy?  PURL stands for a Personalize URLs (or microsite). If you are creating a specific direct mail promotion with a customized URL, you allow that person to go directly to a web page created just for them. PURLs are designed to increase the response rate of a particular campaign by engaging your prospect directly.

Often, PURLs are custom postcards, asking the customer to visit the site using their personalized URL. When that customer recognizes their name, they are more likely to respond.

How can this benefit you?

1. Well designed Post Cards, create interest.
2. Specific PURL campaigns can increase conversion rates by as much as 4-5 times than direct mail campaigns alone.
3. Higher conversion rates translates lower costs.
4. Allows you to capture necessary data needed to market specifically to your demographic.
5. These campaigns are great way to attract potential students to your college or university
6. PURL's should be considered a viable part of your Trade Show marketing campaign.

Contact us at: creative@gopeerless.com,  to find out how we can create a customized PURL campaign for you.